The Business of Business Writing – Strategies for Successful Freelancers in a Well-paid Niche

The Book-In-Hand Roadshow joins The Publishing School for Writers in presenting two seasoned writers talking about the business of writing about business.

JT Long, Executive Editor of Streetwise Reports, has literally worked both sides of the business writing street.  Her journalism career includes being Managing Editor at Comstock's Business, California Correspondent at McGraw Hill's Engineering News-Record, freelance assignments for both local and national publications, and years as an editor hiring freelancers. She knows the pitfalls and success strategies for each and is happy to share that knowledge with you. 


 

• How to get assignments and influence editors.
• Be your own dream team: CEO, COO, CMO, CFO and barista.
• 10 things you should - and should never, ever - say to an editor. 

 

Jennifer Basye Sander, former Random House editor and the NYT bestselling author of more than fifty published books (including The Complete Idiot’s Guide to Getting Published) will examine the world of business books.  Many of the top selling books in the past decade have been business-related, is there still room for more?  

• Is there still a market for business books?
• How do you get the credentials?
• Should you self pub your own business advice book?

Hello Fellow Writers,
       Other writers ask me, “What do you write?”  As the author of two multi-award-winning business books, I proudly reply, “I write business books,” and they give me that business books aren’t sexy look.                     
       It's my pleasure to join The Publishing School for Writers in hosting what is sure to be an insightful discussion about the ins-and-outs of business writing. And, I’m sure we’ll get some tips on how to make it sexy. Please join me.
      Ingrid E. Lundquist, CSEP, founder, The Book-in-Hand Roadshow

www.TheBookInHandRoadshow.com    www.ThePublishingSchoolForWriters.com         

Our Life With Pie

Writers, how can we live without coffee and dessert to fuel our imaginations?

Here at The Book-in-Hand Roadshow, we indulge often.
What better reason for sweets than an anniversary party and you're invited.

To say thank you to all who have supported
The Book-in-Hand Roadshow, we’re holding a light-hearted spring afternoon soiree. Please stop by Chateau LaMair on Sunday afternoon, April 7 between 2 – 5pm for this casual get-together celebrating the creative spirit and kicking off the third year of The Book-In-Hand Roadshow.

... Eat some pie (bring a pie or pie recipe, if you wish)

... Meet the guest speakers from previous roadshow events - local authors, editors, photographers, cover designers, proof readers, and publicists.

... “Writing Your Pie-ography” - New York Times best-selling author and writing coach, Jennifer Basye Sander will lead a 30 minute creative writing session - this promises to be an enlightening experience for you writers who crave discovery. (participation optional)

... Mix-n-mingle with BIH roadies and creative folks who have lived and worked at Chateau LaMair.

... Announcement of future dates/locations of The Book-in-Hand Roadshow.

... Unveiling of the award-winning Dictionary of Publishing Terms: What Every Writer Needs to Know (yes, it's true - the ink's barely dry and it already won an international award!)

     PLUS…

·  Indoor Garage Sale – from the pages of author Amy Sedaris’ book I Like You: Hospitality Under the Influence, Chapter One “The Art of Hospitality,” there will be a table of treasures that call out to you…“don’t-need-it-but-gotta-have-it”

 

·  Stair-stepping – unlike Tony Robbin’s fire walking – here’s your chance to test the new stairs to the Chateau’s Suite Retreat overlooking the vineyard (1,450 square feet of creative space in search of a tenant).

RSVP required so we can get a head count for pie! Email Ingrid at     i.lundquist@events-TLC.com

(This is a private event. The address will be provided in a confirmation email after you RSVP.)

Join us to enjoy a slice of pie in the spirit of creativity and sharing.

Industry Insiders Speak on Self-Publishing

The Book-in-Hand Roadshow sessions are designed to familiarize writers with the world of self-publishing. You’ll hear industry insiders share real experiences, provide valuable  resources, and discuss eBooks and the print-on-demand (POD) process.

     Established in 2010, The Book-in-Hand Roadshow is now scheduling its THIRD TOUR. Started in Northern California, it expanded to the island of Kauai, and future plans include stops in So. & No. Calif., Texas, Missouri, the Northwest, and Oahu.

Call me. (916) 719-1776   
Let’s talk about bringing the BIH Roadshow to your town! 

Speakers are different in every session. Past speakers have included local experts in the fields of cover design, interior graphics, photography, ghost writing, editing, magazine journalism, newspapers, eBooks, many award-winners, and a New York Times Best Selling author.  

NEW IN 2013 … Every attendee will receive a copy of the official print companion to the BIH Roadshow. It’s a workbook, guide, and dictionary all in one.

 

This dictionary uses simple terms to explain the words most often used in publishing and it’s organized as you would find the topics in a real book. Just start at the front cover and  there’s the information where you need it, when you need it.

 

Scroll down to check out our great speakers from previous sessions

 

Sacramento, CA Nov. 12

 

 Publish Your Own Book!

Do you have a great idea for a book and want to see it in print or as an eBook? Join our panel of self-published authors and learn how fun and easy it can be to create your own book.



The Book-In-Hand Roadshow™ sessions are designed to familiarize writers with self-publishing. You'll hear four industry insiders share real life experiences, provide valuable resources, and discuss eBooks and the print-on-demand (POD) process.

THE PROCESS:

"10 Steps to Successful Self-Publishing" Make your book a reality with tips from our island speaker - Pamela Varma Brown, editor of the newly released, "Kauai Stories: Life on the Garden Island told by Kauai’s People."

THE COVER:
"The Visual Perspective" Graphic designer Vanessa Perez has created dozens of book covers and knows how to zero in on the perfect image that will attract your target reader and make your cover memorable.


THE MARKETING:
"Reaching Your Audience" Sommelier and author Roxanne Langer talks about identifying new audiences and selling books in bulk.
BONUS: Roxanne's bringing a sample of Thanksgiving wine to taste (age  21+).

THE LAUNCH: "Crafting Your Book Event" Ingrid Lundquist, author of the award-winning "Results-Driven Event Planning: Using Marketing Tools to Boost Your Bottom Line" provides direction on creating an outstanding book party.

Join us for the flavor of the islands and a taste of the vine. Seating is limited so reserve your spot today by signing up on-line (see information to the right in the yellow box). At this special pre-holiday session you'll receive a copy of "The 60 Minute Wine MBA" and tips from the pro about pairing wine for your Thanksgiving meal.
                                    ...............................
The Book-In-Hand Roadshow™ sessions provide the opportunity to meet and hear self-publishing insiders in the fields of editing, photography, graphic design, marketing, and project management. Every session has a different focus and different mix of speakers.

Kauai, Hawaii October 5

YOU CAN DO IT !

 
Do you have a book you would like to publish? Join us to learn about self-publishing and publicity techniques from industry insiders.

The Book-In-Hand Roadshow^© offers sessions designed to help writers understand the new world of self-publishing. You’ll hear local experts explain the components involved in the print-on-demand (POD) process and eBooks.  Yes... you can do it. You can take your project from words on paper to book-in-hand.

 

THE FOUNDATION:
“Building Your Platform” 
Marta Lane, Kauai's resident "foodie" freelance writer and social networker, talks about cultivating an audience and gaining publicity for your book.

  

THE PROCESS:

“10 Steps to Successful Self-Publishing”  Pamela V. Brown, editor of the newly released, “Kauai Stories: Life on the Garden Island told by Kauai’s People,”  shares 10 steps to bringing your book to reality.

 

THE COVER:
“The Visual Perspective” 
Daniel Lane, commercial photographer and graphic designer, shows how a compelling image grabs the readers attention and pulls them into the story.

THE LAUNCH:
“Crafting Your Book Event”
Ingrid Lundquist,  award-winning author and professional event planner reveals secrets to designing a results-driven book launch party.

Mather, CA June 13

Are you sick and tired of hearing about the “journey” of being an author? Do you just want to finish penning your book and flip through the pages?

Enter... The Book-in-Hand Roadshow^© offering sessions designed to help writers understand the new world of self-publishing.

Local experts, who speak plain English, will explain the components involved in the print-on-demand (POD) process … plus, you’ll become familiar with the titles of the professionals and services they provide.

Hear local experts speak out on…

Editing - Cover Design - Publicity - Photography – Book Events.

 

LET'S GET STARTED:

Introduction to self-publishing and, tips on crafting your book event by Ingrid Lundquist, author and event planner.

THE INSIDE: “Editing for Your Reader”  Janet Fullwood, independent journalist and editor - write to your audience. Learn from a pro about the type of editing your story might need and how to make sure you're really writing for your audience?    

        

THE OUTSIDE: “The Visual Perspective” Doug Rietz, graphic designer and printing specialist - a strong cover image grabs attention. The words are only part of what makes a great book - learn about packaging your story to look good on the text pages and the cover.

SPREAD THE WORD: “Shameless Self-Promotion” the promo queen herself, Judith Horstman, journalist and author leads you through a long list of publicity options to sell your self and sell your book.

This three hour session with seasoned  professionals is guaranteed to kick-start your book project!

PLUS - Learn about the Espresso Book Machine at the Sacramento Main Library - one of three in California that prints out paperback books in less than 10 minutes... right before your eyes!

Three Hours with Self-Publishing Experts

Are you sick and tired of hearing about the “journey” of being an author? Do you just want to finish penning your book and flip through the pages? If your answer is yes and you’ve decided to self-publish – get ready for a new word to get tired of – “process.” Once your manuscript is drafted, there are still lots of steps in the process of getting your brilliant idea into an actual book-in-hand.

The availability of print-on-demand (POD) publishing has opened up a huge opportunity for authors to see their book in print without the long lead time of traditional printing methods or the heartache of agent and publisher rejection. However tempting the POD world seems, it’s still a maze of challenges – especially to the writer who proclaims, “But I just want to write! I don’t want to be bogged down in all the business and printing stuff.” 

Enter…The Book-In-Hand Roadshow©, this three hour session is designed to help authors understand the new world of self-publishing. There are story editors, copy editors, cover designers, local presses, internet publishers, word count, ISBN numbers, barcodes, paper weights, formatting, uploading – it’s simply all too confusing. Now, you can learn from local experts who speak plain English and will explain the components involved in the POD process… plus, you’ll become familiar with the titles of the professionals and services they provide. 
       
THE PROCESS: Introduction to self-publishing by Jennifer Basye Sander, author, the Complete Idiot's Guide to Getting Published.

Jennifer has worked in the book business for eons and has more than 50 titles under her belt. Her eye-opening take on publishing will start you off on the right foot in your author's journey and, she'll introduce you to the 
local POD - the Espresso Book Machine at the Main Sacramento Library - one of two in California that prints out paperback books as you watch. 

THE INSIDE: Editing – what kind do you need? (the red pen behind your words)

You love the words that started in your mind and came through your fingertips onto the paper, but that doesn’t mean you made the best choice of words or that the words are appropriate for your audience.

Award winning journalist, photographer, and writing coach, Diane Covington discusses editing that makes the reader want to keep turning the pages. She also she has great tips on how to proof your own work.

THE OUTSIDE: The fine art of cover design by Karen Phillips, Phillips Covers  

A great cover grabs the reader’s attention and tempts them to open the book; the size and look of your book need to match your audience and story genre.  

Karen's a professional graphic designer who specialized in book covers for self-publishing authors. She'll show you samples of winning covers and explain why they  create excitement and beg the reader to pick it up and make a purchase.  

THE LAUNCH: Crafting the Book Event 
Rounding out the three hour session is Ingrid E. Lundquist, CSEP, author of Results-Driven Event Planning: Using Marketing Tools to Boost Your Bottom Line and founder of The Book-In-Hand Roadshow.

Ingrid's an international award-winning event planner and she has a check list for you to help in planning your successful launch party.

Sign-up now. Get ready to interact with fellow authors and take home a ton of valuable information that's guaranteed to save you time.